Working without applause.

A creative works without applause.

Day after day, week after week, the writer writes, the musician composes, the artist paints, the entrepreneur focusses on a particular phase of customer experience and creates magic.

The irony is that, most of the time, nobody is there when the magic is created. The creator is alone, engrossed in his project.

Over the years, creators are sometimes lucky to earn applause, but most of the magic created and magic received happens without the applause.

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