Work that matters.

School taught us how to do the work that doesn't matter.

And cookie-cutter jobs want us to leave logic out of the door and spend hours doing work that don't make sense.

But, we do have a choice.

And the choice is to do the work that matters.

Matters to who?

To you.

And that's enough.

Once you start working on it, you'll find the others who also care.

Seth Godin's new book talks about doing work of significance. Check out the book here.

We are working on a 2-week intensive course based on the ideas in the book, starting next week. Check it out here.