Without a strategy…

...every action, every game, every day seems like a make or break.

For someone who goes to the gym regularly, no one gym session is a make or break, they know that over the long run, their health is going to get better.

For someone who is consistent with their sales process, no prospect or call is a make or break, they know that over the long run, they will get to where they seek to go.

When we don’t have a strategy, we become desperate.