Who's it for?

If you are planning a date, would you choose to design it specifically keeping someone in mind?

Would you choose the restaurant your partner likes to go to or the one where your friends like to hang out at?

What about your work? Who would you keep in mind while making the design choices?

It's not easy to say, "Sorry, it's not for you" to everyone else.

But unless we can say that, we can't say "Here, I made this for you" to those we seek to serve.