What's it for?

Apple hasn’t changed its logo since inception.

Seth Godin’s blog format is the same for 20 years.

Each episode of Seinfeld is 20 minutes.

We tend to make our projects complicated and unpredictable.

By putting constraints, we can add predictability to our creative process.

Although each Seinfeld episode is different, you know that it will be 20 minutes long and it will put you in a particular mood.

Humans are creatures of habits and the core tenet of habits is that they consist of predictable activities.

It’s imperative to ask, before you make it complicated, “Your project. What’s it for?”

—

If you liked reading this, consider subscribing.

If you are already a subscriber, do share with your friends.