What do you want?

It's easier to ask than to answer.

When we are asked to say it aloud, we can go from "Isn't it obvious?" to "I am not sure what I want." in a matter of seconds.

Asking "What do you want?" creates tension. And it makes us choose. Do I want this or do I want that? Can't I have both?

More often than not, we are worried about how to get what we want than to ask what we want in the first place.