Choose your story.

Excerpt From The Art of Possibility by Rosamund Stone Zander & Ben Zander:

It's all invented.

A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying,

SITUATION HOPELESS STOP NO ONE WEARS SHOES

The other writes back triumphantly,

GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES”

Which story will you choose?