Choose your story.
Excerpt From The Art of Possibility by Rosamund Stone Zander & Ben Zander:
It's all invented.
A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying,
SITUATION HOPELESS STOP NO ONE WEARS SHOES
The other writes back triumphantly,
GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES”
Which story will you choose?