Understanding the dip.

The Dip is one of the shortest book written by Seth Godin.

If we understand the dip, we can go through it with intent.

Anything that’s worth doing has a dip where the efforts we put do not show results for a period of time.

Whether it is doing crunches, or writing, or building a business, we need to keep putting in consistent effort without worrying about the immediate results.

When we focus on the results, or the lack of them, we feel demotivated to put in the efforts.

Instead, we can focus on our practice as an outcome in itself and keep doing the work.

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