The simple answer is the most elusive.

It comes more from taking away than from adding more.

That's why constraints are really helpful for creativity and entrepreneurship.

Constraints help us focus by limiting the canvas.

Paintings can't be made on an infinite canvas, nor can our project.

Choose your boundaries, and your work will start taking shape.

A few helpful constraints to help you get started: who's it for, what's it for, when do we ship, what's the budget, what tools can we use?