The other side of the project.

Yes, we, the solopreneurs and freelancers of the world, love doing the work, the writing, the coaching, the design, the editing and whatnot. That's what we signed up for. And now that there's no boss, there's no one to hold us back.

The deal here, though, is that now you are the boss. And so, now, you are in charge of bringing home the bacon. And that's where the other side of the project is.

The other side of the project is about doing the uncomfortable tasks of building a reputation, growing the audience, becoming a guest on podcasts, giving speeches, taking workshops, and putting yourself and your project out there.

The amateur author focuses only on writing his book. The professional knows that writing is only half the job done. She makes space for the marketing and ensures that she does what it takes so that the book reaches where it needs to reach.