The only thing that matters is you.

What do you want?

What do you believe?

What do you care about?

You are at the centre of it. You as the creator. And becoming aware of yourself, your idiosyncrasies, your uniqueness becomes extremely important.

Yes, the audience matters. Yes, it’s important to ask “Who’s it for?”

But first and foremost, it needs to be for you.

It’s what you want to create. It’s what you want to put out in the world.

Then, you find people who like what you like, who want what you want, who believe what you believe. Not 100%. But at the core.

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