The difficult task of ignoring sunk costs.

Seth Godin talks about how ignoring sunk costs is one of the most important components of decision making.

Ignoring sunk costs mean that the decision we take is not influenced by what we have already invested in, or what we had decided in the past. Our decision is, instead, based on what we intend to do in the future, and what will make our lives or our work better.

Our attachment to sunk costs, the things that are already there, distracts us from the clear path we need to take to bring about a better future.

It’s difficult and most of us have been trained in the opposite direction, but it’s a skill that can help us move forward and bring about the change that we seek to make.

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