Strategy is hard.

Tactics are easy. They let you off the hook if they don't work. And if they do, you can always take the credit for them.

Strategy is hard. It's a game of patience, of letting things happen over time, of doing it with generosity and persistence.

Strategy is hard because once you see the systems, you can't unsee them.

Strategy is hard because it keeps you on the hook. You either own your strategy or you don't have a strategy.

A strategy isn’t a map—it’s a compass. Strategy is a better plan.

It’s the hard work of choosing what to do today to make tomorrow better.

~ Seth Godin, This Is Strategy