solving your money problem

What can you do that people already pay for?
List down all the high value (more $/hour) activities.
Is there something that you’d like to do but not sure if you can do it?
That’s even better.
Find the ones that you find exciting.
Now think of the different kinds of people who pay for these activities.
Identify who are the better clients.
Who care about the work and not the price.
What do they want?
Go deep. Empathise with them. Learn about them.
So, now you reach a point where you want to do something that excites you for people who you are excited to work for. This is very important. Because otherwise it will just be boring.
Through empathy, try to design a product or service that will solve this problem for these people.
Go overboard. Don’t research. To hell with research and competition.
Don’t dilute your empathy with what the competition is doing.
The competition is stupid. You are not.
Now, one thing that I forgot to mention.
Announce the date of your launch.
Make it imminent. 2-4 weeks tops.
That will get the ball rolling.
That will help you avoid the perfectionism, and the rationalisation and the procrastination and the self-doubt.
Cool. Let’s get back to it.
Now, make this product human.
Add the human touch. That’s the magic.
Make the experience wonderful.
You can do it as a plumber and you can do it as a teacher.
Understand that the client does not care about the camera that you use or the number of pixels in the photograph, the only thing that the client cares about is how you make her feel.
So, don’t bore the client with the technology details until she is herself asking about it.
Get the thing done as a professional.
But more important than the work, treat the client as a professional.
Don’t keep her guessing. Don’t make her call you.
If you do this, and keep doing this,
you will see that magically,
all your money problems will start going away.

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