Small Yes's

It's tempting to go directly for the big YES.

But asking someone to marry you on the first date isn't going to get you too far.

Instead, we can help our audience enrol in the journey by enabling "small yes's", the yes that is not scary, the yes that doesn't ask for much.

Once they experience that saying yes helps them, they are much more likely to say it again.

A NO is scary for the creator, so is a big YES for the audience.