Shipping mindset.

When you are in a shipping mindset, you are intent on moving forward. You make decisions, you make difficult trade-offs, you let go of far-fetched ideas that are too vague to execute. You are on a mission to get things done.

When a pro sits down to work, she can choose to activate the shipping mindset. She appreciates that there's a time to explore but unless we ship, nothing matters.

Shipping mindset is not about hustling. It's about letting go of the hiding behind perfect and getting the work that matters out of the door.