Shame! The secret sauce of creatives.

More than anything else, it’s shame that makes the world go round. We study for our exams, we submit our assignments, we finish our work, because we don’t want to feel the shame when someone asks “Why didn’t you do it?”

As with creatives, mostly there is no one asking. And mostly, nothing gets done. But when you commit to a shipping date, then you have to face the shame.

[Just like this blog, written in 10 minutes, because the deadline was due, but it has to be published]