Say yes, instead.
When your friend pitches you an idea, don’t play the devil’s advocate.
Don’t let your resistance take charge.
Don’t try to keep you and your friend safe.
Say yes, instead.
Be the first customer. Pay an advance.
Help your friend overcome their self-doubt.
At worst, you’d lose a small amount of money.
At best, you would be part of starting something beautiful.
A creative never forgets her first client.