Will they talk about it?

It can feel selfish to add features to your work that create tension for the users to talk about it. It can feel like a disservice to the audience because we feel like the work works without these features.

But, remarkability is a feature that doesn't only make the creator's work spread, it is highly desired by the user as well. The work is incomplete without it.

We "want" to be able to talk about things worth talking about. When we are not able to, we feel like something's missing. Talking about the experience is part of the experience.

Arguably, the best part of a remarkable dinner at a restaurant is telling your friends the next day about the experience. (Almost) no one wants to go to a concert alone or not talk about the movie they watched and loved or be the only person who has a particular phone.

Your users want to talk about your work if you give them the chance.

Of course, it starts by creating work that's worth talking about in the first place.

Seth Godin chimes in (From the book, This is Marketing):

It’s almost impossible to spread your word directly. Too expensive, too slow. To find individuals, interrupt them, and enroll them, one by one . . . it’s a daunting task.

The alternative is to intentionally create a product or service that people decide is worth talking about.

I call this a Purple Cow...

...You must do it with intent, building it deep into the product or service.