Pick a date, any date.

It's important to pick a shipping date and make it non-negotiable. It leads to forward motion. It makes you do things because now it is imminent.

Without a date, we can keep going without actually shipping anything. As soon as a date is picked, everything changes.

The key is to pick the date first and then design the initiative based on the date rather than doing it the other way around.

Is this your date?

PS. I learned this while working on the cities initiative at the Carbon Almanac project with Seth Godin and other amazingly generous volunteers.

PPS. We are looking for more volunteers at the Carbon Almanac to lead the initiative in different cities. Please let me know if you are interested, by replying or commenting on the blog. Check https://thecarbonalmanac.org for more details.