Not ready yet.

This is the most common reason/excuse I hear for someone not taking an action towards their dreams and desires.

I think this is Resistance’s most potent weapon.

We believe that somehow, some time in the future we’ll be ready. The stars will be aligned and the hens will be in the pecking order.

Instead if we learn to ship when we are not ready, if we learn to put ourselves on the hook, if we become generous through our work instead of being selfish, then we will become ready.

As Seth Godin says, “I don’t ship because it’s ready, I ship because it’s Tuesday.”