Neither too high, nor too low.

As professional creatives, we have to be consistent with our work. And the biggest challenge in being consistent is how to handle our emotions.

We generally focus on handling emotions coming out of rejection: when our project doesn't work the way we want it to or when we don't get the response we are seeking.

But the other side of this is equally challenging. When you succeed, when your project starts getting traction, then how do you show up the next day without getting affected by that?

The challenge of winning is at least as difficult as the challenge of losing in the pursuit of being consistent.

The key is to maintain our emotions in a given range, just like the heart rate or blood glucose, neither too high, nor too low.