I can make it better...

…or a variation of this is an excuse we use to procrastinate.

This is when Resistance is at top.

It doesn’t want us to ship.

It has got us by the huevos.

Every time we try to write, or think of finishing something, it whispers: Not now. You are not ready. You can do better. Let’s do something else first.

How do we get out of this?

Put yourself on the hook.

Start building a streak.

Make the repercussions of not finishing tangible and irreversible.