Getting through the dip.
Sunk costs can help in getting through the dip.
Even though it’s smarter to ignore sunk costs, they play an emotional role.
Where do you intentionally want to create sunk costs?
More readings:
Ignore sunk costs
The most important decision-making rule you learn in business school is still largely misunderstood. When making a choice between two options, only consider what’s going to happen in the futu…
Persevere or quit?
“The Dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.” ~ Seth Godin, The Dip Seth Godin talks about The Dip and the Cul-de-sac in his book, “The Dip”
Saurabh Mithal