finding trust again.

Trust comes from doing the work. It comes from putting ourselves on the hook. From being stupid and stubborn.

Keep doing the work. Keep shipping. Keep making the work better and better.

Yes, Steve Jobs made the iPhone with care about the details. But he shipped. Without the AppStore, without copy and past. Then it was time for iPhone 3G. And now iPhone 13.

If he would’ve waited to make iPhone 13 directly, there would be no iPhone.

It’s important to ship on time. To embrace the constraints. Make the shipping date imminent. Don’t keep it in your head.

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