Fear, change & generosity.
The key element of generosity is change. Without change, there's no generosity.
And fear and change go hand in hand. Too much change, too soon can be too scary for many people.
So, it makes sense to break it down into micro-steps and allow others to enrol in the change rather than enforcing it upon them.
However, it's worthwhile to note that pushback and rejection are part of the game. It's not pragmatic to expect no rejections or pushbacks when we start showing up with generosity and intent.
Instead, it makes sense to prepare ourselves emotionally to handle them as and when they show up.