Customers are humans.

They can be your coaching clients, course students, community members, online shoppers, or mailing list subscribers.

But each and every one of them is a human being. Not a number.

Many times, businesses and entrepreneurs forget this fact. Many times, they are driven by the desire of getting a number to go up.

But, the more we move away from treating our customers with respect, empathy and compassion, the more our work becomes mundane.

The question each change-maker can ask herself is: Are you interested in your clients and helping them solve their problems? Or do you just want them to pay and not bother you much?

Because if it's the latter, it definitely doesn't serve them. And if it doesn't serve them, it doesn't serve you either.