Making it easier.
There's a difference between doing the hard thing and doing it the hard way.
The easier we can make doing the hard thing, the more likely it will be that we do it. For instance, if you are writing a book, it helps significantly to join a co-working community of writers. And, if you want to work on your physical fitness, it helps to hire a personal trainer.
Mostly we don't end up doing the hard things because we choose to not make them easier.
"What would it look like if this was easier?"
~ A helpful question from Tim Ferriss