Authenticity is overrated.

It’s not about how you are feeling. It’s about how you make others feel around you.

When you learn to act as if, to make others feel joyful, happy, seen and heard, you would feel joyful, happy, seen and heard.

It takes emotional labour to act as if, despite how we are feeling, but that’s what professionals do.

“Authenticity Is a Trap”

Seth Godin, The Practice